Mac and Me is our exclusive private label line. The collection celebrates the creative, accomplished women who love our stores. Mac and Me was inspired by a love for fashion shared by myself and my beautiful daughter Mikayla - who we call Mac. Just like our stores, it is multi generational. We take feedback from our customers on everything from Fabric to Fit to Function. The stories from our customers continue to inspire me every week! Just last week a new customer walked into our Apple Valley, Minnesota store and told our Manager that every time she leaves a boutique, she leaves in tears because nothing fits her. Our Manager, Amber, suggested she try on Mac and Me denim and capri's. She left with three pair, and was ecstatic about her new find!
We are hearing similar stories from many of our stores around the country, so much so, that in April, Mac and Me rose to be our NUMBER 1 LINE AS A COMPANY! There is a direct line from our customers to the Creative Team, ensuring we are manufacturing the best products to fit current trends and customer wants. For me personally, it is a dream come true. So much love, research, thought, and common sense are part of the creative process. Just like with Mainstream Boutique, we are thinking BIG!
We started with the perfect pair of skinny jeans in soft, buttery fabric with just the right amount of stretch. They sold out so fast that we added more washes, and denim capri's. We took customer feedback and brought in capri's in amazing fabric in navy, black and white. We saw similar results, and are waiting for a reorder. Our first shipment of Mac and Me hit the stores last year, and since then we have added t-shirts, novelty tops, basics, and jewelry.
Customers LOVE the fit of Mac and Me, and the consistent sizing. They come back again and again as new items arrive - knowing they can count on the fit. Mac and Me is now the go to line for our customers! One of our regular customers Amy, purchased Mac and Me denim capri's for her trip to New York, and came back in the store when she returned to buy another pair. She told the staff that she wished she had a second pair on her trip because she wore them for several days.
The staff believes in Mac and Me, and are always excited for new arrivals!
Our quest is to continue to grow and develop Mac and Me to be the best brand out there. It has given me a renewed passion, and just as when I started Mainstream Boutique out of a small bedroom in my home to over 55 stores in 18 states, I believe Mac and Me will be our number one line ongoing because it is made with the customer in mind, and LOTS and LOTS OF LOVE!
I would love to hear your experience with Mac and Me.
Do you ever feel like you are always trying to check things off your list? We, as women wear many hats - wife, mother, aunt, friend. We want to have a clean house, nutritious meals, time to exercise, volunteer and attend all the social events... We want to do it all! I want to do it all! I want to do it all with confidence, and when I look and feel my best, it does not feel like a list, but an opportunity to have a GREAT day! Have you ever found that one store that makes you feel at ease, welcomed and greeted by a stylist who actually cares? Do you want a store that has an amazing, unique collection, so you do not look like everyone else? We want to be that store for you!
Start with a great new pair of jeans in a fun new wash, or even white! Add a colorful top and a great pair of sandals, and you are ready for the day feeling confident with a smile as you greet everyone! I love having a fun denim jacket with a twist that I can layer over my favorite dress!
For an evening out I love to wear dresses! I never seem to have enough in my closet! I try to have different lengths on hand, so I have options for the last minute, unexpected get togethers. Since it is often a bit chilly with that crazy air conditioning, I pack a cardigan, and head off for some much needed casual time with my coworkers!
Amber and her mom seemed ike they were having so much fun in their Mac and me printed blouses, that this nice man had to get in a picture with them!
When you look and feel great, people want to be around you.
With Mother's Day fast approaching, we wanted to share a very special picture of Amber with her mom, Brenda. What perfect outfits for Mother's Day Brunch!
We would love for you to stop into any of our over 50 stores nationwide to experience a GREAT shopping experience. We have so many customers who hate shopping, that love our boutiques! No worries if one of our neighborhood boutiques is not near you! You can have a great online shopping experience too, by going to any of our stores Facebook pages, where you can purchase any of our daily arrivals!
Dyana Doherty, Franchise of the Year - Savage, Minnesota
2014 was another record breaking, monumental year for Mainstream Boutique! As we grow, we are changing even more lives through fashion every day! We are making a difference in the lives of our Franchise Owners and their employees, customers and cities all over the country! Our foundation of Love, FUN, and Fashion is working because it is AUTHENTIC! Each of our owners is selected carefully, and we look for people who want to make a real impact in their communities. There is not a more deserving recipient of Franchise of the Year than Dyana. Dyana has won over her community, and is a role model to all. She is a bright and shining star, is a member of our Franchise Advisory Council, and always takes the time to help and mentor others as they go through their personal journey building their store.
We asked Dyana some questions to better understand what inspires her and has led to her success:
Q: What has been your inspiration?
A: I’ve always been inspired by fashion & style. One of my favorite quotes by Rachel Zoe is, “Style is a way to say who you are without having to speak.” I think this is so true in so many ways. Fashion allows us to make a statement, or express ourselves in such a fun way! Furthermore, fashion has the power to make women feel amazing. My greatest inspiration is watching our customers feel empowered and beautiful in an outfit they LOVE! I truly believe my calling is to help make women feel confident and amazing. Clothing and fashion is what we use to bring out these wonderful emotions.
Q: To what do you attribute to your success?
A: I’ve been incredibly blessed to have a full-time employee for the last two years. I choose to invest a lot of training, time, and effort into my full-time employee along with our part-time employees. This way, I know the same standards are being upheld at all times. I try to create a consistent experience that our customers can depend on when they come in. Either myself, or my full-time employee are here most of the time. As a team, we’ve spent a great deal of time in developing sincere relationships with our customers. I consider many of my customers friends! We try to remember details about our last conversations, and we take an interest in their lives. We appreciate every person that walks through our door! Without our customers, we wouldn’t be here!
Q: What advice would you give to other franchises?
A: Here are some things that I’ve learned during my time as a business owner:
- Don’t get discouraged if you’re having an “off” day. Try to channel it as motivation to do better next time.
- Even though we get very busy at times, take the time to sit down & evaluate your business. There is always room for improvement.
- Make clear goals, and what you’re specifically going to do to get there.
- It’s very easy to get overwhelmed because there are SO many things on our plate at all times. Take it one step at a time & try not to get discouraged by thinking about EVERYTHING all at once!
- Try to be very honest with yourself. Don’t make excuses, use good introspect and change what needs to be changed.