Presenting our Franchise of the Year for 2013 - Charlotte Parris and Anitra Mitchell - Mother/Daughter Duo
Anitra Mitchell, a stay-at-home mom of two boys, and Charlotte Parris, a Vice President of a commercial flooring company, purchased their Mainstream Boutique franchise in June of 2011. With different types of work schedules, but both just as busy, they thought this business venture would be a fun way for them to spend a little extra time together. Since there was no brick and mortar store, their business grew through home shows, hospital events, and multivendor women’s shows. Within the first year, it became apparent that the business had already outgrown the basement where it was born. A store was necessary not only to continue growing the business, but to have a place to hire much needed help.
Mainstream Boutique Winston-Salem opened its doors at 110 Oakwood Drive on August 3rd, 2012. Charlotte and Brad, Anitra’s husband, joined Anitra full-time to combine their efforts to make the store the success they knew it could be. Brad concentrates on many of the business aspects and behind-the-scene operations. Charlotte also works on the business end as well as organizing, hosting and coordinating shows. Anitra focuses her efforts on buying, selling, inventory management, day-to-day store oversight, and marketing
The partnership is founded upon the vision of the Mainstream Franchise, and follows the corporate recipe for success. Brad, Charlotte, and Anitra agree that Marie DeNicola, founder and CEO of Mainstream Boutique, is the driving force behind their success. She is only a phone call away and offers a wealth of knowledge plus many years of experience that they are able to pull from. For this group, these awards are not only a reflection of how well they have done, but motivation to continue to grow and improve.
This dynamic duo also recived an Outstanding Growth Award for doubling the size of their business from 2012 to 2013. In addition they received custom designed necklaces as part of a group of ten franchises who achieved a sales milestone.
At Mainstream Boutique we are changing lives through fashion!
Mainstream Boutique is not an ordinary company made up of ordinary people. We are a company with a culture of like minded people whose mission is in alignment. We are a company of dedicated individuals who offer encouragement, support, and ideas to one another. We realize that our overall success is based on the success of each one of our individual boutiques. We do a lot of things TOGETHER as a TEAM. You will often find us together at market, sharing ideas and opinions, allowing us to bring you the best collection. We have a flagship store where lines and ideas have been tested. We lead by example. Passion for fashion flows down from the top.
"Our goal is to make a positive difference in others lives...
each and every day!"
We have fun and love what we do!
We want to introduce you to some of our amazing staff!
Amber is the Store Manager at our flagship store. She graduated from the University of Minnesota where she was a champion gymnast. She brings the same qualities she had in competing in a sport at a D1 school to Mainstream. She is dedicated, hard working, and ready to help anyone who comes to the store have an amazing experience!