Spring has sprung at Mainstream Boutique, and we have put together a perfect spring wardrobe for you!
A great wardrobe starts with all the right basics, which should be the foundation of your collection. We suggest having a black, white, and 3 - 6 fun colors in a basic stretch tank which does not add bulk. Try shades of green, blue, coral, pink, purple and orange. These will look like new after endless washings.
Another must have is the fitted tank dress, which looks amazing under sheer or crocheted pieces, or under shorter tunics you want to wear with leggings. It also serves as a fitted slip for a smooth, flattering look. Black in this is essential, and once our customers buy one, they come back for many!
Read on for more amazing fashion and styling tips for a dreamy spring wardrobe.
2012 was an outstanding year for us as a company, and several of our Franchisees received awards. System wide sales for us grew over 50%, and we see strong continued growth already in 2013.
Let's take a look at why we are successful and growing.
Pictured below is the staff from Mainstream Boutique - Des Moines, Iowa, led by Cindy Lane. Cindy is our SALES CHAMPION from 2012. Cindy continues to grow her business each year, and attributes her success to the great team she has surrounding her. From the beginning Cindy has been committed to her business and customers, showing what is possible with hard work and dedication. We congratulate CIndy for her success, and can't wait to see what the future holds for her business!
So exciting to announce two more upcoming store openings! Our multi generational boutique concept is growing. The great thing is the company began in 1991, franchised in 1998, and has been steadily growing until a year ago when we brought on Corey DeNicola to head up franchise sales and development. Since coming aboard, he has developed a team of professionals to take us to a new level. In addiiton, unlike other franchise concepts, we have been at it for over twenty years, and have a strong infrastructure.
Part of our success is our insatiable passion for fashion. We know what women want, and are bringing it to them, all the while offering more than they expect in customer service. We always want to under promise and over deliver, whether it is with our franchise owners, or our customers. Our goal is to offer the very best selection of updated and unique fashions - every single day we are open. Our buying team scours the market daily, takes many buying trips all over the country, and share trends ongoing. We study customer buying trends, and work with our vendors to bring the best in fashion to our invaluable customers. Our buying power and expertise is strong, and we never lose sight of the importance of continually changing and updating.
This season we are off to record growth, and it is only February! Stay tuned as we grow the Mainstream brand nationwide, one city at a time!
Pantone has named the color for 2013 - EMERALD!
Our very fashion forward, sophisticated customers have taken this a step further, and have chosen 50 Shades of Green for their 2013 COLOR(S) of the year! And, it is only January!
Let me start by showing you just how awesome our corporate store looks today, on this very cooooooold winter day of January:
Okay - back to GREEN...
The following two tops are already reordered!
You love the shades of green, polka dots, stripes and sheer fabrics, which are all strong trends for Spring 2013!
How about some amazing layer tanks in SHADES OF GREEN?
Or perhaps you would like a scarf in one of the Shades of Green?
Or, maybe a wonderful on trend GREEN necklace?
More Great options because we are all about giving you the BEST collection!
So, here is just a peak at part of our AMAZING spring collection, which evolves as we study your wants and work with our vendors to give you the BEST collection at affordable prices! You will find up to the minute looks from us each and every day! Just follow us on Facebook for a look at our daily arrivals! Find a Mainstream closest to you, or shop on our Facebook Shop Tabs!
What are you waiting for?
Marie DeNicola, President and CEO of Mainstream Boutique, is the leader of our franchise operation.