T h e S T R E A M by MSBNC
JUNE LADY BOSS:
Jamie White | Owner 330 Paper Co.
You need a birthday card for your mom, a unicorn sticker for your niece, and just for giggles, a quirky notebook for your friend who needs a funny pick me up. Sadly, nothing at the store has exactly what you’re looking for. That’s where 330 Paper Co. comes in to save the day by bringing the “art of stationary” back to Canton, and this month’s “Lady Boss” knows exactly what to create to make you smile.
Q. How long have you been in business?
A. 3 years
Q. How did you get started?
A. I have worked in the printing industry since 2004, where I learned my love for not only paper products, but for creative design. Often, friends and family would ask me to create custom invitations, thank you cards, etc., and the business took off from there. As I continued designing, clients from the printing businesses I had worked at began to commission me for products as well. I began my Etsy site in 2014, started selling at local markets, and have merchandise available for sale at multiple businesses in the Stark County area.
Q. What background have you had?
A. 13+ years of print & design experience, plus studies of English & Art have helped both design and social media presence.
Q. What is your objective in business?
A. I long to bring back the art of stationery. It seems too often the only mail we receive is a bill or trash. But isn’t it fun to get something created just for you in the mailbox? I want to bring back the love of sending paper mail and not just emails and texts.
Q. What makes your business different?
A. I love being able to utilize my own ideas in what gets created. If I don’t like a certain design, I delete it and go from there. I listen to my customers; if they say “you should make (fill in the blank),” I will do it! I love custom orders and working alongside clients.
Q. What are some challenges you have overcome as a woman in business?
A. A lot of times I have been asked who I work for, or who funds me. When I worked in printing, many clients would only speak to the males I worked with, even though I was the manager. It is interesting to see how society is influenced by male presence, even though female bosses are more and more common. I love being able to now stand in front of people when they ask who runs the business and say, “me.”
Q. Why do you choose to own a small business?
A. I love shopping locally, and therefore I think it’s important to run a locally owned small business. Whether I am designing wedding invitations, creating custom journals, making thank you cards, or handcrafting paper flowers, I choose to be fully invested in each product customers buy.
Q. Why do you think it’s important to shop local?
A. Shopping local is important because it not only keeps money in our communities, but it also brings an actual face to the business. I am much more likely to buy something from a business if they are locally ran and I get to meet the owner and talk to them about their passions and dreams, than order something online (even if it is cheaper!).
Check out Jamie’s business, 330 Paper Co. on Facebook here.