Hear It From Our Owners

Real Stories. Real Success.

Our franchise owners come from all walks of life — corporate careers, retail backgrounds, and everything in between. What they share is a passion for fashion, community, and building something of their own.

55+Boutiques Nationwide
24+States & Growing
25+Years of Franchising

Pioneers of Style

Every boutique has a story — here are some of the women (and families) who made the leap

Connie & Alaina

Golden Valley, Minnesota

A mother-daughter duo who turned their shared love of fashion into a thriving business. Connie and Alaina's success in Golden Valley underscores the potential within every Mainstream Boutique franchise — and proves that this is a business families can build together.

Dyana

New Prague, Minnesota

After a career as a buyer and retail clothing store manager, Dyana knew she eventually wanted to start her own business. What she loves most about being a franchisee is witnessing first-hand how fashion can change and influence lives every day.

Her customers are always her number one priority — and watching her team grow and develop connections with them is priceless.

Kate

The Villages, Florida

Kate brought her passion for fashion and community to The Villages, Florida — one of the fastest-growing communities in the country. Her boutique has become a go-to destination where women come not just to shop, but to connect and feel celebrated.

Karen

Morgan Hill, California

I visited a Mainstream Boutique store in Waco, Texas and a lightbulb went on immediately. Owning a franchise was a perfect opportunity to combine my background in fashion, retail, the arts and a deep involvement in my community into a successful business.

I love partnering with other local small businesses to support and promote one another with fun and creative events for our customers.

Meet Our Franchise Owners

From corporate professionals to lifelong fashion lovers — every owner brings something unique

Allison & Debbie

Mendota Heights & Woodbury, Minnesota

Coming from the corporate world, owning a franchise has made me appreciate being my own boss. Owning our boutiques has been such an exciting and rewarding experience that has given us many hours working together, which we are so grateful for. Coming from the corporate world, owning a franchise has made me appreciate being my own boss. Owning our boutiques has been such an exciting and rewarding experience that has given us many hours working together, which we are so grateful for. When your business is thriving and people love your store there is no better feeling! I learn so much from everyone, and I feel like I have grown because of all of you amazing women.

Christi & Alayna

Janesville, Wisconsin

We visited several boutique concepts and what made Mainstream Boutique unique and appealing is the dedication to the customer experience. Every customer has the opportunity to work with a stylist who is committed to making them feel great. We visited several boutique concepts and what made Mainstream Boutique unique and appealing is the dedication to the customer experience. Every customer has the opportunity to work with a stylist who is committed to making them feel great when they walk out the door. Franchising is right for me because we did not want to create an entire brand or establish all of the connections to buy merchandise, and we love having access to all the necessary training and systems needed to run a successful business. And we love what our organization stands for: Making a difference in people's lives through fashion.

Greg & Lori

Cincinnati, Ohio

My husband and I loved the idea of owning a boutique but we felt the need for some guidance because the first step into entrepreneurship can be quite scary. Having a support system throughout the process was really important to us. My husband and I loved the idea of owning a boutique but we felt the need for some guidance because the first step into entrepreneurship can be quite scary. Having a support system throughout the process was really important to us and I am still thankful for it every day. To be able to pick up the phone, send an email or text and have someone right there to answer questions, give recommendations, or even just cheer you on is vital to our everyday operations. Owning our own boutique has brought both challenges and triumphs, but I've loved learning more about the business every day. Putting my heart and soul into something of my own makes even the hardest days worth it, and embodying our mission and lifting up the women who work with us and shop with us is a goal that we try to fulfill every day!

Seanna

Fort Myers, Florida

Seanna is the new owner of Mainstream Boutique – Fort Myers, but she isn't new to the store! She joined the team on opening day in August 2021 and has been in the fashion industry her entire career. Seanna is the new owner of Mainstream Boutique – Fort Myers, but she isn't new to the Fort Myers store! She joined the store team on opening day in August 2021. Seanna, who has been in the fashion industry her entire career, loves having fun, expressing herself through style, growing her clientele and spreading smiles every day. She especially enjoys helping customers discover styles that work with their unique body type, making everyone look and feel their best.

Jill

Riverview, Florida

Jill took ownership of Mainstream Boutique – Riverview after being a customer for four years! She comes with more than two decades of experience in retail sales, interior design, and residential real estate. Jill took ownership of Mainstream Boutique – Riverview on March 1 after being a customer of the store for four years! Jill has lived in Tampa Bay, Florida since 2002 and comes to Mainstream Boutique with more than two decades of experience in retail sales, interior design, home staging and residential real estate. She has a longstanding reputation for outstanding customer experience. With five children, Jill and her husband are passionate about family. Jill is an active member in her local community, her church and has a fantastic local network.

Ashley

Cranberry Township, Pennsylvania

Ashley started with Mainstream Boutique of Cranberry Township in October of 2020 as a stylist in charge of social media. She grew to love the customers, community and staff — they're like family! Ashley started with Mainstream Boutique of Cranberry Township in October of 2020 as a stylist that was in charge of social media. She grew to love the customers, community and staff members — they are like family! She has been in retail her entire adult life and this was just the next step. Ashley is a mom of 4 kids and has lived in this community her entire life. She is excited to own a business in the community that she loves so much.

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